Basketball icon, Michael Jordan and his Jordan Brand have announced plans to commit $100 million over the next 10 years to organizations assisting black people with social justice and greater access to education. 

  

“The Jordan Brand is us, the Black Community,” the statement said. “Until the ingrained racism that allows our country’s institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of Black people.” 

Nike, which produces the Jordan Brand, is also committing $40 million over four years to support black communities, according to a memo CEO John Donahoe sent a memo to employees.

Athletes, coaches and executives across all sports from many different races, ethnicities and backgrounds have spoken up in support of Black Lives Matter and against police brutality and systemic racism.

Jordan Brand had its first-ever billion-dollar quarter last December and Nike stock closed the week at $102.71 per share.

Jordan played three separate stints in the NBA, beginning with the Chicago Bulls in 1984. He retired in 1993 and spent one full season away from basketball before returning late in the 1994-95 campaign. Following his second retirement in 1998, Jordan returned in 2001 to play a couple of seasons for the Washington Wizards.

Michael Jordan now owns the Charlotte Hornets and has been supporting the fight against injustice.

Right steps in the right direction, Share your thoughts with us.