LaTonya decided to utilize her aunt’s cake mixes and share them with the world. From there, King Preferred was born! King Preferred is the first Black woman-owned, Kosher certified OUD, Non-GMO, specialty food baking mix company.
The business was founded in 2012 by LaTonya King as a way to express her love for cooking, which was passed down to her from her Aunt Sadie. Growing up, LaTonya would spend the weekends with her aunt, and on Sunday’s they would cook dinner together accompanied with a delicious, homemade dessert
Building the company was not an easy feat, as LaTonya had to work tirelessly to carve out a niche in a baking industry that is dominated by the larger household name brands. Fortunately, her mixes are quickly making a name for themselves by way of trade shows and national magazine ads. Most recently, she showcased her mixes at the Kosher Fest in Secaucus, NJ with the crowds ranking their favorites as Bread Pudding, Banana Pudding Pound Cake, Cream Cheese Pound Cake, and Chocolate.
Although King Preferred is based in Elkhart, Indiana, LaTonya has developed strong connections in Louisville, KY, which led to a partnership with Workwell Industries, a non-profit packaging company whose sole mission is to create jobs for people with barriers to employment.
At a time where tensions are running high in the country, LaTonya decided that her way of spreading light amid trying times would be through sharing the love of southern savory desserts.