A kitchen table discussion spurred three women to found their own wine company, and now, the three of them are vying for the final prize of $100,000 seed money on the I Quit show on Discovery Channel this Saturday.
Esrever Wines was founded in 2011 by friends Jasmine Dunn, Tyshemia Ladson, and Ashanti Middleton, and they produced and bottled their first wine in 2018. “Esrever was started at Jasmine’s mother Cheryl’s kitchen table,” says Ladson. “Her home was our refuge from the world ever since we were in elementary school, and her kitchen table became our boardroom.”
“We all share a love for wine and surprisingly, had ran out that evening,” Ladson says. “So then someone joked about wanting to ‘reverse’ to the previous weekend, and that turned into a conversation about creating our own wine to remind us of happier times.”Their name “Esrever” is “reverse” spelled backward, but these women didn’t reverse their dreams – they kept going, even though it took them seven years to get their first wine into production.
Right now, Esrever produces a Chenin Blanc and Chardonnay blend sparkling wine and a Muscat Canelli using 100 percent Moscato grapes with a hint of orange zest. The three founders have plans to expand their product line and their distribution, with the goal of having global distribution, and they would also like to create a mentorship program to help other entrepreneurs.
“Recently, due to the current climate in this country, the horror stories of injustice , among others, have opened the world’s eyes to view Black people as a whole differently,” Ladson continues. “It’s made us come together, and it’s made other races want to assist us in succeeding by supporting Esrever and countless other businesses.”