A documentary exploring the passionate pursuits of black women entrepreneurs has hit the world’s most popular movie streaming service, Netflix.
The black women CEOs and entrepreneurs are the stars of the newest and latest Netflix documentary called She Did That.
Filmmaker and blogger, Renae L. Bluitt created the documentary to promote a more accurate representation in the media of Black women business owners. She Did That is Bluitt’s first cinematic project, and she has been writing about the entrepreneurial pursuits of Black women on her blog, In Her Shoes, for nearly a decade. But now the topic is being brought to the world’s attention via the world’s most popular streaming service.
Bluitt’s first cinematic project, “She Did That” explores the passionate pursuits of Black women and their entrepreneurship journeys. The documentary offers an intimate peek inside the lives of four Black women entrepreneurs who continuously raise the glass ceiling for future generations. The film offers an up-close and personal look at Black women entrepreneurs, it revolves around their journey and also addresses the funding gap for women of color.
Inspired by #BlackGirlMagic, Bluitt wanted to show how Black women turn challenges into opportunities and become an inspiration to the next generation.
Bluitt said “As the fastest group of entrepreneurs in this country, Black women are literally turning water into wine in spite of the many obstacles we face on our entrepreneurial journeys. This film was created to let the world know what it really takes to be a successful Black woman entrepreneur in this world. Platforms like social media only show us the results and the highlights, but “She Did That” pulls back the curtain to reveal how and why we do it.”.
She Did That highlights the perseverance and determination of Lisa Price, the founder of hair care brand Carol’s Daughter; Melissa Butler, the founder of beauty brand The Lip Bar; Tonya Rapley, the founder of My Fab Finance; and Luvvie Ajayi, a New York Times best-selling author, speaker and digital strategist.
As a digital content creator and PR consultant, she has been writing about the entrepreneurial pursuits of Black women on her blog, In Her Shoes, for nearly a decade. But now the topic is being brought to the world’s attention via the world’s most popular streaming service. Bluitt said she is overwhelmed with the opportunity to partner with Netflix. Now with a wider audience, she hopes that the film will touch more Black women’s lives.
“I want women to know that even the most successful women in business have experienced the challenges and obstacles they face while building their brands. We all make mistakes, learn from them, and stop to refuel or keep going even stronger. I want women to know they are not alone in their fears and the biggest takeaway is this – if the women in this film can do it, you can do it, too!”
There are approximately 1.9 million Black women-owned firms that employ over 376,500 staffers and generate $51.4 billion in total revenues. What drives Black women to turn their obstacles into opportunities and passions into profit? “She Did That” seeks to answer this question with the goal of inspiring the next generation of change agents.
Stream it now on Netflix by visiting https://www.netflix.com/title/81194454